Risk-Focused Approach

Green Leaf Marketers' compliance team takes a risk-focused approach by assessing risk on the national, state and local level. The purpose of the program is to identify, measure, monitor, and control regulatory risks. We put in place the necessary controls to ensure our products meet regulatory scrutiny. 

State-Specific Compliance Guidance

We work closely with our marketing attorneys to build a compliance framework for each state that we mail and market within. We currently have compliance frameworks for the following states and are adding new states regularly: California, Colorado, Massachusetts, New York, Oklahoma, Oregon, Pennsylvania.

When advertising in The Green Leaf Marketer or Cannamail, we provide guidance on each ad to ensure it meets the regulatory guidelines. Once the direct mailers are laid out and ready for publishing, we send each publication to our marketing attorneys for a final review.

Compliance Team

Our marketing attorneys have been practicing cannabis law since 2013 and they continue to be at the forefront of the cannabis industry. This law firm is renowned for personal commitment and passion for the plant. Their reputation guiding clients through regulatory compliance, risk management, governmental affairs and licensing is unprecedented and we stay informed on the latest updates in cannabis law.

Our compliance team builds Green Leaf Marketers' compliance framework and also conducts a final review of all mail and marketing products to ensure we are meeting regulatory guidelines. 

Our compliance team is led by our president Ken Tays who has over 20 years experience working in regulatory environments. Ken spent 12 years as a federal regulator and an additional 8 in financial services working on regulatory issues and remediation. From 2014-2016 Ken serviced as the Director Regulatory Management for Citi’s internal audit department. In that role, Ken helped manage internal audit’s regulatory interactions around the global. These experiences provide Ken with a unique understanding of regulatory environments, as well as reading, interpreting, and applying regulations. Ken’s broad experience provides him the required experience to build, implement and operate an effective risk governance framework.