Cannamail™ 

Canna Mail is a B2C product that puts multiple customer facing cannabis businesses in front of thousands of potential customers up to 8 times per year. The size of the mailer varies, depending on the number of advertisers and the size of the target audience. 

In its most targeted form, the mailer is an 8.5” x 11” tri-folded to 3.66” x 8.5” and contains up to advertisements. The ads start at 4.25” x 1.75” (1/12th page), with multiple spaces available for purchase to create a larger ad. The minimum target audience is 10,000 individuals. This product is offered on an “in-state” basis, meaning all advertisers will have a presence in the state in which the mailing is executed. The rules and regulations around selling cannabis or CBD products across state lines vary and compliance is an issue. 

The target lists may be as local as a town or city or could be expanded across the state. Developing the list through specific parameters, such as age, income, occupation, known medical conditions, will help ensure our clients are reaching the correct audience. The size of the target list will primarily be driven by the number of advertisers and their specific location in the state. The larger range of advertisers with more diverse locations would require a larger list. In its largest format, Canna Mail is an 11” x 17” 100# coated card stock bifold to 8.5” x 11”. Offering the same size advertisements as the smaller format, the mailing can accommodate 36 advertisements, with the ability to add sheets and saddlestitching to accommodate more ads. 

Cannamail™ Pricing 

The Cannamail™ product is designed for companies to participate over multiple mailings. Single or short-run mail campaigns are highly discouraged but will be accommodated. Our pricing table reflects the discount available longer commitments from the participants. Ad design is not included in the price. Graphic design pricing is discussed later.