Cannabis Marketing & Direct Mail FAQ

That’s a complicated question! 

Regulations for marketing cannabis differ from state to state, and in many places, from region to region. Additionally, there are guidelines set out by third party platforms like social media that prohibit or severely limit cannabis marketing through their services. So for each idea you have, campaign you want to undergo, or content you want to create and distribute, you’ll have to carefully consider the laws in your state and the limitations of the platform you’re using

It’s important to remember that every cannabis company is subject to the laws of the state in which they operate. Although the U.S. Postal Service may allow a particular business’s mailer campaign, laws in that state or in that city may not allow dispensaries and other plant-touching companies to advertise by mail. Always check local law before embarking on a direct mail marketing campaign.

Yes.

CBD products sourced from industrial hemp were descheduled under the 2018 Farm Bill, which means that they are no longer federally illegal. However, a handful of states still don’t allow the sale of CBD sourced from industrial hemp in their states. Check with your local laws before deciding to try a direct mail marketing campaign.

It’s of the utmost importance that cannabis companies tailor their messaging to adults aged 21+. Even though the laws vary from state to state, gearing messaging toward adults is the one stalwart that you’ll find in regulations across the U.S. To that end, your mailer shouldn’t contain cartoons, bright colors, or other imagery that may appeal to kids.

Your direct mail campaign can be tailored to homes that do not have children. This can help minimize the chance that your mailer is delivered to a household with children.

At Green Leaf Marketers, you have thousands of options to choose from! See your logo on any number of trade show giveaways, corporate gifts, uniforms, welcome kits for new employees, and much more. New items are regularly added, so there’s always something fresh to try!

Among some of the items you’ll find in our catalog include:

• Apparel, including t-shirts, sweatshirts, and hats
• Badge reels
• Bottle openers
• Keychains
• Magnets
• Portable phone chargers
• Stress relief balls
• Sunglasses

CANNAMAIL℠ is a B2C mailer that’s sent to adults in your target audience. Through CANNAMAIL℠, several cannabis brands can team up to participate in a portion of the mailer, increasing accessibility for new and small businesses. Mailers start at 5 cents per mailer and per mailing.

Yes! While we have many stock options available, you can create a custom die cut with us.

Yes! We offer straw-based and recycled cotton as alternatives to paper. We also only use plant-based, organic toner for all print marketing materials.

Yes. It’s a common misconception that cannabis companies are not allowed to send mail about their products and services. Many assume that these mailers cannot be sent through the U.S. Postal Service, a federal agency, because of the federal prohibition on cannabis. However, there’s nothing wrong with sharing information through the mail.

At Green Leaf Marketers, we worked closely with U.S. Postal Service representatives to develop compliant guidelines to ensure your mailers don’t cross the line. We work closely with our clients to ensure each mailer is designed according to these guidelines and that your mailer is accepted by the Postal Service.

No. You’re subject to the laws of your state. Every state places some limitations on marketing and advertising which can affect your mailer. Some restrictions you may encounter include regulations around using cannabis leaf imagery and restrictions on advertising special promotions or sales.

Yes.

Industrial hemp used for food like hemp seeds, or for its fiber for use in other products like clothing, is legal in the United States. There are no barriers on the federal or state level that keeps Americans from buying industrial hemp products. You can use a direct mailer campaign to sell hemp bedding, clothing, or any other product made from hemp fibers.

First and foremost, a mailbox doesn’t have a spam button. The Postal Service is required to deliver every letter sent, so your mailer is guaranteed to end up in a mailbox, not a junk box. (It’s good practice, though, to ensure your mailers don’t go to a home registered to the national Do Not Mail list!)

Direct mail marketing is a surprising, unique, and effective way to reach a customer in the digital age. Customers are bombarded day in and day out with marketing messaging in every corner of their digital lives, from banner ads to social media to their email inbox. After a while, they simply tune them out. But what doesn’t get tuned out is a physical piece of mail in their hands.

Read more of our reasons by visiting our Direct Mail Marketing page.

Yes!

You’ll find two types of cannabis themed promotional products at Green Leaf Marketers: cannabis accessories and trade show giveaways with cannabis themes.

Among the cannabis accessories we offer include:

• CBD isolate products
• Dugouts
• Grinders
• Lighters
• Rolling papers
• Rolling trays
• Smellproof bags

If you want cannabis themed promotional products, we have no shortage of those, either! You’ll find plenty of fantastic options with Green Leaf Marketers, including:

• Cannabis shaped keychains
• Cannabis themed apparel
• Pens and stationery
• Pot leaf necklaces

Stress relief balls shaped like cannabis leaves

Visit our promotional products catalog to view all your options.  

The Green Leaf Marketer℠ is a multi-page magazine flyers sent to business owners interested in your products or services. This publication is B2B and is designed for professional services and similar companies. The Green Leaf Marketer℠ placement rates begin at 8 cents per mailer and per mailing.

Another complicated question! Many social media platforms don’t allow the presence of any kind of cannabis company due to the ongoing federal prohibition of cannabis products. Some social media platforms are more strict than others about the type of content that can be shared there.

That being said, many cannabis companies continue to maintain social media pages – and some face shadowbans, account suspensions, or are banned outright from the platforms in question. This applies to both posting content and paying for advertising.

That’s one of the reasons why Green Leaf Marketers believes so strongly in the power of print marketing! The difficulties social media platforms present for cannabis companies is a headache for many companies. Print marketing offers an alternative that doesn’t have as many roadblocks or heartaches.

Yes! We offer hemp paper options on select products. Please contact us to learn more.