5 Ways to Make Direct Mail Effective in the Cannabis Industry

5 Tips for Effective Cannabis Direct Mail Campaigns

Direct mail is the best way to connect with your audience one on one. Statistics show that 90 percent of direct mail is opened and a piece of promotional mail stays in the home on average for 17 days. Studies also show that customers would rather hear about new products through direct mail and they trust direct mail more than email marketing. At Green Leaf Marketers, we specialize in direct mail for cannabis industries whether the main objective is reaching consumers or connecting with other cannabis businesses (B2B).

In order to ensure your direct mail campaign has the most reach and highest response rates there are 5 elements that you need to address:

1. 
Target Mail List - While saturation mailing can reach the most people, you will generate your best leads with a targeted mail list. At Green Leaf Marketers we use modeled mail lists that focuses on identifying leads that have characteristics of cannabis users.

2. 
Dynamic QR Codes - QR codes are very useful in getting your offline audience online. Dynamic QR codes allow you to track your mail by linking your QR code to Google Analytics. If you work with Green leaf Marketers, we will provide you a dashboard to show how your codes are working.

3. 
Call Tracking Numbers - A call tracking number is an independent number that is linked to your phone number. It allows you to see how many people are answering your mail ads via the independent phone number. This, along with dynamic QR codes, allow us to provide the highest level of attribution to your direct mail campaign.

4. 
Call to Action (CTA) - A strong CTA is crucial to your direct mail campaign. You need to have an offer that makes people react. Using a coupon code also provides one more measure of attribution as these codes can be tracked. 

5. 
Length of Campaign - Statistics show that longer mail campaigns result in higher response rates. You will never gain traction with a single mailer. You need to connect with your customers 8-16 times before they actually buy. Not all of that needs to be through direct mail, but campaigns need to be at least 3 mailings long to have the best effect.

At Green Leaf Marketers we know how to make your direct mail campaign highly effective. Ask us about our special introductory pricing for our new clients via our
Contact page or email us at info@greenleafmarketers.com.

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