REACH CUSTOMERS AT HOME – NO SPAM FILTERS INVOLVED.
Why should cannabis businesses use direct mail marketing?
Cannabis businesses face an enormous challenge when it comes to digital marketing, as many common platforms for online advertising, such as Facebook or Google ads, look to federal law – not state laws – to determine the legality of cannabis.
For this reason, one of our core offerings at Green Leaf Marketers is direct mail for cannabis dispensaries and other businesses in the sector. We work to develop successful direct mail campaigns both for cannabis businesses seeking to expand their market, and businesses looking to connect with other businesses such as growers and dispensaries.
At Green Leaf Marketers, we partner with the U.S. Postal Service who worked with us every step of the way to develop a
compliant direct mail
campaign program for cannabis businesses. While it may be illegal to send products through the mail, sending information is not, and we can work closely with your marketing team to ensure your mailers are compliant with the USPS’s guidelines.
In a cluttered digital world where your customers are bombarded day-in and day-out with ads everywhere, they’re much less likely to tune out a physical piece of mail.
An ad in the mail can come as an unexpected surprise, especially in a world where more people expect emails in their inbox than postcards in their mailbox. That alone calls attention to your company!
Because you’re reaching a verifiable person who truly lives at the address provided, you’re way more likely to target real individuals who are interested in what your cannabiz has to offer.
Did you know? The average recipient holds onto a direct mailer for 17 days after it’s received. Let’s see an email stick around for 17 days in full view of everyone who passes by!
In conjunction with digital channels, direct mail adds another touchpoint for your customers. This omnichannel effect is crucial since it takes several interactions with a brand before a customer makes a decision.
The dreaded spam filter doesn’t exist on a customer’s mailbox. The USPS must deliver all mail, including your flyer.
DEDICATE AN ENTIRE FLYER TO YOUR COMPANY, SERVICES, AND OFFERINGS.
Need a quote or more info? Our experts can help you increase your reach and introduce your products and services.
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